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Volvo
Pinnacle Challenge Limited did the safety work and
modelling for a Volvo rock climbing advertising campaign.
In 2004 we assisted in choice of location, and managed
the technical side of the shoot. This included prop sourcing,
photographer positioning, climbing modelling and all
associated safety work.
The campaign is currently being used in Europe to advertise
MOT insurance, trying to promote the "don't take chances" attitude.